About Me
I'm a passionate advocate for better transparency in pet food. Processing, storage and sourcing are all hugely important in determining nutritional value and pet food labelling does not give pet parents much information on these aspects at all. Pet parents deserve to be able to make an informed choice. Without this transparency and with the added confusion of marketing claims, pet parents often struggle to know how to feed their pets in line with their own values on nutrition.
My background spans over a decade in a procurement function, leading supply-chain assurance and supplier engagement across clothing, catering, convenience retail and licensed hospitality, with extensive experience in stakeholder engagement. Alongside ISEP practitioner accreditation, I have completed in-depth food systems training through the Future Food Movement, including on regenerative agriculture.
